Push notifications are the main reason many brands launch an app. The difference between a message customers welcome and one they mute is usually relevance and restraint.
Adapt the examples below. Replace placeholders and only claim what is true, such as real stock levels or real discounts.
Welcome and Onboarding
- Welcome to [Brand]! Your first order ships free in the app.
- Tap to set your size and see products picked for you.
Abandoned Cart
- Your cart is saved. Pick up where you left off.
- [Product] is still waiting for you.
- Last chance: your cart expires soon.
Timing guidance is in our abandoned cart push guide.
Send your first campaign
Push notifications included. 30-day free trial.
Back in Stock and Price Drop
- Good news: [Product] is back in stock.
- Price drop: [Product] is now [price].
- Only a few left in [size].
Order Updates
- Your order is on its way. Track it in the app.
- Delivered! How does it look? Leave a review.
Win-back
- We miss you. Here is what is new at [Brand].
- Your points expire soon. Use them before [date].
Rules That Keep Opt-ins High
- Segment: send relevant messages, not blasts
- Cap frequency and respect time zones
- Stop sequences after purchase
- Never invent urgency
MobiDrag includes push notifications with scheduling and segmentation.
FAQ
How often should I send push notifications?
Start low, such as a few per week, and watch opt-out rates. Transactional messages like order updates are separate from marketing.
What is a good push notification length?
Short enough to read on the lock screen. Lead with the benefit.
Do emojis help?
Sometimes. Test with your audience and keep them minimal.
Can I personalize push messages?
Most builders support basic personalization such as name or product. Check your plan.
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